Website traffic refers to the volume of users who are visiting the website. Website traffic can be measured in visits, which is known as “session”, and the more attractive and appealing a website is the more website traffic it will drag. The number of users who visit the website will depend on the website’s purpose and the visitor’s goal of what they want to discover on the website.
Why website traffic is important?
Website traffic is important for any successful business. An Effective digital marketing strategy can attract a wide audience and turn them into sales. Website traffic achieves a high conversion rate that helps to boost sales potential.
Types of website traffic
Organic traffic:- refers to the number of users who visit the website using the search engine and then click on the website’s link from the SERP.
Direct traffic:- refers to the people who accessed the website directly by typing the website’s URL into the search engine bar or from the bookmark.
Referral traffic:- refers to the people who generate traffic by entering the website through a link from a third-party website like a blog.
Email marketing traffic:- refers to the traffic that is generated by opening rate from the email, click on links, unique clicks, total clicks, delivery rate, etc.
Paid Media traffic:- refers to the traffic that is generated by Pay-Per-Click ads on Social Media.
Paid Search traffic:- refers to the visitors who are gained from PPC like Google Ads and/ or from other paid social media.
How to increase website traffic
You can increase your website traffic by being active on social media and engaging with the followers with your quality content to encourage them for clicking your website link. You can use it to create videos with appealing and informative content on social media to increase your video and website’s visibility.
There are a number of ways to increase your website traffic with different marketing strategies. You can increase your website’s traffic with CSS Founder Website Designing Company in Delhi, who are well versed in digital marketing and can help you to increase your website’s traffic and your potential sale.
Marketing strategies like Inbound marketing focuses on attracting the targeted audience to the website and the company. And one of the best ways to attract customers to the company is to create informative content through blogging.
Organic Social Media
Organic Marketing is the best way to achieve the targeted audience. You can use different social media platforms like Instagram for creating informative posts and videos. This is the best way to generate organic traffic to your website.
It is very important to learn about your target audience and to achieve this analytics you need to analyze your website and learn about your audience. You can use different platforms that help you to analyze your loss and gain visitors with information about what to do that drive the right audience to your website.
The word of mouth is the most crucial way to achieve the right audience. You can approach influencers to create posts that giveaway and trap your right audience.
On-Page SEO helps the website to rank higher on the search engine’s result page which brings traffic to your website. The On-Page SEO includes a header, meta, alt-text, etc. To make your website visible on SERP on-page SEO is a great way.
For driving traffic to your website, you need it to be visible on top at SERP. For making your website rank high on the search engine page you need to acquire quality backlinks that give you more credibility.